Hal’s Burger by Chef Hala Ayash
Hal's Burger offers a unique blend of quality, taste, and convenience, providing a gourmet dining experience rooted in Chef Hala Ayash's culinary expertise.
Hal's Burger; Where Every Bite Tells a Story.
Inspired by the overwhelming love for her burgers, Chef Hala decided to share the magic beyond her kitchen walls.
Introducing Chef Hala
Saudi born and raised Chef Hala Ayash has inspired many aspiring cooks in the region and beyond to get into their kitchens and create fresh and delicious meals.
Chef Hala Ayash is not only a chef but also a cultural ambassador, using her culinary prowess to bridge cultures and bring people together through the universal language of food.
- TV Presenter on MBC Group
- Top Chef First Runner Up
- Hala Bi Ramadan Show on Shahed
Branding & Packaging
⸺ Concept Creation
Worked with Chef Hala to curate the culinary concept through customer behavior and market research.
⸺ Culinary Craftsmanship
Menu development, research & development, and recipe documentation by our team of international Chefs, with the guidance of Chef Hala.
⸺ Brand Identity
Brand identity, creative direction, and brand packaging.
⸺ Route to Market
Strategizing efficient and effective market entry plans, ensuring successful brand launch in UAE and KSA.
⸺ Operations Management
Ensuring smooth and accurate brand onboarding across major aggregators in the target cities and efficient operational processes across all brand activities to maintain high standards of quality and consistency.
⸺ Marketing & Advertising
Brand launching campaign online and offline to ensure brand awareness, conversion, and sales.
