Kanafanji
Introducing Kanafanji, a new take on the authentic Lebanese kunafa.Our concept combines the cheesy richness of traditional kunafa with the lightness of sourdough kaake. This dish features a crispy kaake base filled with sweet cheese and semolina, topped with fragrant sugar syrup infused with rose or orange blossom water.
"Authentic Kunafa" A Modern Twist on Lebanese Tradition! Kanafanji reimagines the beloved Lebanese kunafa by blending tradition with innovation.
"Kunafa made light" The result is a perfect balance of rich, cheesy goodness and light, airy texture—a modern take on an authentic classic.
Branding & Packaging
⸺ Concept Creation
Worked with Chef Hala to curate the culinary concept through customer behavior and market research.
⸺ Culinary Craftsmanship
Menu development, research & development, and recipe documentation by our team of international Chefs, with the guidance of Chef Hala.
⸺ Brand Identity
Brand identity, creative direction, and brand packaging.
⸺ Route to Market
Strategizing efficient and effective market entry plans, ensuring successful brand launch in UAE and KSA.
⸺ Operations Management
Ensuring smooth and accurate brand onboarding across major aggregators in the target cities and efficient operational processes across all brand activities to maintain high standards of quality and consistency.
⸺ Marketing & Advertising
Brand launching campaign online and offline to ensure brand awareness, conversion, and sales.
